To eat with a fuller consciousness of all that is at stake might sound like a burden, but in practice few things in life afford quite as much satisfaction.

I have had the good fortune to see how my articles have directly benefited some farmers and helped build markets for their products in a way that preserves land from development. That makes me a hopeless optimist.

One of the skills of a journalist, though, is to find people who can teach him what he needs to know. So instead of taking courses, I've been very lucky in that I found teachers - scientists, especially - who were willing to teach me what I needed to know, whether it was about genetically modified crops or how photosynthesis works, and so on. I just find my teachers and don't have to pay for my education.

Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.

I think perfect objectivity is an unrealistic goal; fairness, however, is not

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

I still think we have a long way to go on rebuilding a culture of cooking. Everyday simple cooking.