Unlike any other form of thought, daydreaming is its own reward.

We could have a greener economy, even a greener consumer economy by changing the rules - whether it's by taxing carbon or trading carbon, I'm not sure what - but in the end there's just a fundamental problem with the sheer amount we're consuming.

This for many people is what is most offensive about hunting—to some, disgusting: that it encourages, or allows, us not only to kill but to take a certain pleasure in killing. It's not as though the rest of us don't countenance the killing of tens of millions of animals every year. Yet for some reason we feel more comfortable with the mechanical killing practiced, out of view and without emotion by industrial agriculture.

One surprise is how deeply the food system is implicated in climate change. I don't think that has really been on people's radar until very recently. 25 to 33 percent of climate change gases can be traced to the food system. I was also surprised that those diseases that we take for granted as what will kill us - heart disease, cancer, diabetes - were virtually unknown 150 years ago, before we began eating this way.

I think that there's some brainwashing going on with this idea that we don't have time to cook anymore. We have made cooking seem much more complicated than it is, and part of that comes from watching cooking shows on television-we've turned cooking into a spectator sport. ...My wife and I both work, and we can get a very nice dinner on the table in a half hour. It would not take any less time for us to drive to a fast-food outlet and order, sit down, and bus our table.

He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.

Cooking might be the most important factor in fixing our public health crisis. It's the single most important thing you can do for your health.