I realize after spending so long working with images, semiotic deconstruction and redeployment becomes second nature. We all speak with images. I guess I look at everything sideways nowadays.

Amazingly, my first project at Granta was the Sex issue. Given my own proclivity for the nuances of hedonistic and sexual exploration, partly through art, it was a perfect way to start. I love to interrogate through image - or pose questions through a subversion of said image - and we came up with a visual that caused quite a stir and went on to pick up a Design and Art Direction award.

I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root.

One Negro meeting another at an all-white cocktail party cannot but wonder how the other got there. The question is: Is he for real? Or is he just kissing ass? Almost all Negroes, are almost always acting, but before a white audience - which is quite incapable of judging their performance.

Alliances, in the great cocktail party of the white man's world, are formed, almost purely, on this basis, for of both of you can laugh, you have a lot to laugh about. On the other hand, if only one of you can laugh, one of you, inevitably, is laughing at the other.

Through panel moderations and talks around culture, politics and identity I gradually gained opportunities to write in my own voice and not that of the brand. I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root. So through essays and short stories I began exploring some of these things.

I was keen to challenge this vernacular as the role of the photojournalist was changing, and images were becoming urgent and more succinctly linguistic. This is why I moved to publishing artists who were challenging the veracity of both the medium and the profession through their works.