I think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.

As a viewer of TV shows, I always like shows more when I just feel like the people in charge have a plan. You can just tell sometimes, 'Oh, there's a plan there. They have an idea for how this is going to unfold.'

In a weird way, it's not different from any other kind of joke-telling. You make those calculations about jokes about celebrities: is this a fair hit or not? The stakes were higher because the whole world was crumbling around us, but in terms of joke-telling, it's all about feel.

In a world where your interactions with humans are solely about rating one to five, two things happen: One is all humanity is lost in the name of fake pleasantries and also there's no nuance to that system. There's no room for complex interactions that are rich and meaningful.

I care more about making sure the story is correct and the characters are behaving in character than I do about the individual jokes.

I love crazy names. It comes right from Monty Python and Woody Allen - nothing in the world makes me giggle more than a funny name. It became a thing I started doing when I wrote. If a person came into a store and said, "How much is this apple?" that person would have an insane name.

I think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.