My favorite sitcom of all time is 'Cheers.' That's a perfect example of how, like, people made fun of Cliff, but you never got the sense that they didn't like Cliff.
Michael SchurTopical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
Michael SchurAll of comedy at some level is trial-and-error, whether it's a stand-up trying out jokes or a comedy show trying stories.
Michael SchurI think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
Michael SchurMy main qualm about TV criticism has been when people review TV the way they review movies. They watch the pilot, and write a definitive review of the show. The obvious analogy is that you don't read the first eight pages of a book and then talk about whether the book works or not. People want so desperately in this day and age to declare something thumbs-up or thumbs-down that they declare it immediately.
Michael Schur