Topical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
Michael SchurI love crazy names. It comes right from Monty Python and Woody Allen - nothing in the world makes me giggle more than a funny name. It became a thing I started doing when I wrote. If a person came into a store and said, "How much is this apple?" that person would have an insane name.
Michael SchurI would far rather add a character who generates strong feelings than someone who just kind of floats along, generating medium-warmth smiles of gentle affirmation.
Michael SchurAll of comedy at some level is trial-and-error, whether it's a stand-up trying out jokes or a comedy show trying stories.
Michael SchurRule number one for the writers when we committed to the jump was: no hoverboards. No one is allowed to pitch that everyone is on hoverboards. It's going to be very very gently sci-fi.
Michael SchurMy main qualm about TV criticism has been when people review TV the way they review movies. They watch the pilot, and write a definitive review of the show. The obvious analogy is that you don't read the first eight pages of a book and then talk about whether the book works or not. People want so desperately in this day and age to declare something thumbs-up or thumbs-down that they declare it immediately.
Michael Schur