All of comedy at some level is trial-and-error, whether it's a stand-up trying out jokes or a comedy show trying stories.
Michael SchurI love crazy names. It comes right from Monty Python and Woody Allen - nothing in the world makes me giggle more than a funny name. It became a thing I started doing when I wrote. If a person came into a store and said, "How much is this apple?" that person would have an insane name.
Michael SchurIn high school, my friend and I discovered that your cable-access station had to let you do whatever you wanted - it was like the Wild West. We made a couple weird things, like a tribute to the Zucker brothers, where we had a panel discussion about the Naked Gun movies. We wrote a script and made jokes that I'm sure were terrible and showed clips of The Naked Gun without permission.
Michael SchurIn a world where your interactions with humans are solely about rating one to five, two things happen: One is all humanity is lost in the name of fake pleasantries and also there's no nuance to that system. There's no room for complex interactions that are rich and meaningful.
Michael SchurTopical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
Michael Schur