With mockumentaries, the conceit is that the characters are being interviewed, so you can start a scene and cut to a character looking at the camera and saying, "I'm working on this project," instead of having to figure out ways for people to talk naturally about what they're doing. You see this problem in pilots - people end up explaining things to each other that they'd never explain in real life.

People think of taxes as money just being robbed from you. They don't consider the benefits of paying taxes. The benefits that they get and also the benefit of just being a part of a large group of people: a town, or a city, or a country, or a society that allegedly should stand together and all try to help each other.

Every city, every town, every region in USA has these weird things - the way they pronounce words, or what they call soda, or how people drive. It's a huge country, and there's all these strange pockets of behavioral patterns that social anthropologists could spend lifetimes researching and reporting on.

Mockumentary formats are great for a couple of things. One of them is delivering the toughest part of any sitcom episode, what writers call "pipe" - the nuts and bolts of the story where you explain what's happening, the boring plot stuff.

If the doors aren't open, just kick them in and keep walking.

In high school, my friend and I discovered that your cable-access station had to let you do whatever you wanted - it was like the Wild West. We made a couple weird things, like a tribute to the Zucker brothers, where we had a panel discussion about the Naked Gun movies. We wrote a script and made jokes that I'm sure were terrible and showed clips of The Naked Gun without permission.

I love crazy names. It comes right from Monty Python and Woody Allen - nothing in the world makes me giggle more than a funny name. It became a thing I started doing when I wrote. If a person came into a store and said, "How much is this apple?" that person would have an insane name.