Magic is really only the utilization of the entire spectrum of the senses. Humans have cut themselves off from their senses. Now they see only a tiny portion of the visible spectrum, hear only the loudest of sounds, their sense of smell is shockingly poor and they can only distinguish the sweetest and sourest of tastes.

The best moment is when you walk into a bookstore and see a pile of your books - that is the oddest experience in the world!

But what science cannot understand, it dismisses.

What you call magic is nothing more than an act of the imagination fired by the senses, then given shape by the power of your aura.

It's always been Apple's goal to ship something we were proud of and something people would be proud to own, and I think that's still true from thirty years ago.

Sometimes I'll start a sentence and I don't know where it's going. I just hope to find it somewhere along the way. Like an improv conversation. An improversation.

Magic is really only the utilization of the entire spectrum of the senses. Humans have cut themselves off from their senses. Now they see only a tiny portion of the visible spectrum, hear only the loudest of sounds, their sense of smell is shockingly poor and they can only distinguish the sweetest and sourest of tastes.