But magic is really only the utilization of the entire spectrum of the senses.

It's always been Apple's goal to ship something we were proud of and something people would be proud to own, and I think that's still true from thirty years ago.

Coffee is the great incentivizer in the office.

I wanted to be a librarian from a very young age. Some of my earliest memories are being taken to the local library. I ended up working as a bookseller. Becoming a writer was the logical offshoot of being a reader.

A good story is always a journey. It is about taking the journey, the people the hero meets along the way and how they change him or her. All stories are journeys. They don't have to be shocking or outrageous: they simply have to be interesting.

Presents are the best way to show someone how much you care. It is like this tangible thing that you can point to and say, Hey man, I love you this many dollars-worth.

I'm always reading. Here's where an ebook reader really comes into its own. When I travel, it allows me to carry a huge chunk of my library with me. Usually, when I am writing one project, I am researching the next or beginning to pull together the material for the book after that.