Good or bad is a matter of perspective. I met an immortal hunami once, a man called William Shakespeare, who wrote that there is nothing either good or bad, but thinking makes it so.

It's always been Apple's goal to ship something we were proud of and something people would be proud to own, and I think that's still true from thirty years ago.

My mom always used to say that average people are the most special people in the world. And that's why God made so many.

In my experience, we only ever regret the things we have not done.

Don't ever, for any reason, do anything to anyone, for any reason, ever, no matter what.

One of the oldest secrets of alchemy is that every living thing, from the most complex creatures right down to the simplest leaf, carries the seeds of its creation within itself.

And in their rush to create wonders, they have ignored the wonders all around them, ignored the mysteries, the beauty.