So, we just kind of created our own thing and that's part of the beauty of Athens: is that it's so off the map and there's no way you could ever be the East Village or an L.A. scene or a San Francisco scene, that it just became its own thing.

I simply constructed a project to try to snap Kurt [Cobain] out of a frame of mind. I sent him a plane ticket and a driver, and he tacked the plane ticket to the wall in the bedroom and the driver sat outside the house for 10 hours. Kurt wouldn't come out and wouldn't answer the phone.

I'm kind of quoting Thurston [Moore] and Kim [Gordon] in saying that about not being great with addicts, because they are the ones who said it to me.

It was '86. We were a big enough name and we had enough cache that MTV wanted to play us, so, along with Michael Jackson and Madonna, they played our upside-down, black-and-white, backward, single unedited footage of a rock quarry with orange letters over the top of it and called it art.

In fact, a lot of critics seemed to consider R.E.M. the first American music since the '60s to break out on its own and develop a stand-alone sound.

When we signed with Warner Bros., they knew what they were getting. They knew they weren't going to get some easily manipulated prepackaged pop group. That was not going to happen. What they wanted, I think, was the integrity that we had to offer. What they wanted was the kind of street cred or cache that R.E.M. could bring to them and the chance that we would give them a hit or two. What happened was we gave them a bunch of hits. And we became huge.

Anybody that walks can sing.