I have a video store next to my apartment in Paris, and they still have most of their videos on VHS. A lot of people think Be Kind Rewind is set in the past because they just wipe this reality out of their head, but it is true that there are a lot of movies that don't exist on DVD. But I'm not like a big movie buff.

It's a very American thing that everything has to be a business. Americans think... I like America, or I would not be here. There are great qualities to this country. But this sense that everything has to be a business is sometimes overwhelming.

I think always my interest in making movies is to have something really technical mixed with something that was not so formal...something free.

The problem is, with a lot of children's films, they are very commercial.

I hate cynicism. I wipe it from me. I don't like cynical people. I don't like cynical movies. Cynicism is very easy. You don't have to justify it. You don't have to fight for it.

People who get to express their voice are paid by the people who make profit from it. So they're going to make you believe you have to spend your money buying these products otherwise you won't be happy. This is really wrong. Especially the implication it carries.

I always wanted to create this community that would come and tell their own story, shoot it - and watch them. The idea is to not have one entity who creates the work, the project, and another entity who consumes it; the idea is people create their own work, like somebody cultivating his garden.