I think the tools were always available, for decades and decades, to make your own film and be creative. I don't think people had to wait for YouTube to do this type of small project. YouTube, I think it's great. I have this idiotic satisfaction. And I think there's a bit of that in YouTube. You share, true, but it's centralized, and it's already sort of controlled. I'm more for something that's not a centralized medium. Like doing your own film and screening it yourself. You cannot control people doing that.
Michel GondryI'm just thinking of 2001, which I think is the most expensive independent film ever made - which is great, someday I hope I will do one. But I know the parameters when I got onto this project - I have to take care of everyone, make sure that they are all on board, and this process interests me.
Michel GondryMy goal was to show that even if people work in a garage or a supermarket, they have very funny things to say. We never hear their voices.
Michel GondryI think my imagination dictates the technologies I use. But at the same time, my imagination can be technologic. Sometimes I see a tool and I know immediately how to use it, but most of the time I use the tool for an idea I already have.
Michel GondryI always wanted to create this community that would come and tell their own story, shoot it - and watch them. The idea is to not have one entity who creates the work, the project, and another entity who consumes it; the idea is people create their own work, like somebody cultivating his garden.
Michel Gondry