I thought 'The Artist' was a perfect way to find a good balance. The artistic challenge is obvious because the film is black-and-white and its silent, but I did my best to make the movie accessible and easy to watch. I really don't want to make elitist movies. I really try hard to work for the audience. Audiences are smart. They get everything.
Michel HazanaviciusPeople inside the theaters usually, not 100 percent but most of them, enjoy the movie. Usually they come with a small negative view. In a way, they're prepared to get bored because it's silent and because it's black and white. So they are much more pleased to be entertained in a way. They're very happy when they go out. This was my job. For the other ones, I can do nothing except screen the movie and hope that they will say to their friends that it's not so [bad].
Michel HazanaviciusIt's not my job. The Weinstein company, it's their job to convince people. My job was to make the movie. That's what I did. I know what we did in France was to have the maximum screenings just to let people talk about the movie and say they enjoyed the movie.
Michel HazanaviciusAt the very beginning, it's a desire and that's not the same thing at all, because when you have the desire to do something, all the work you can do is a positive thing. It's not something that you calculate. An idea is something you work on to make it work and a desire is much deeper in a way. The immersion, it's classical, I watched a lot of movies.
Michel Hazanavicius