It was the first thing I learned when I started. An old boss said to me, 'Your job is to reflect interest, not to create it.' And what I've taken from that is, if you're not talking about things people are interested in, then they're going to find someone who is. It's not any more complicated than that. But if you forget it, you won't have a show for very long.
Mike GreenbergHalf of San Antonio's population is of Mexican descent; the other half just eats that way.
Mike Greenberg