The next time you see a 16-color, blind-embossed, gold-stamped, die-cut, elaborately folded and bound job, printed on handmade paper, see if it isn't a mediocre idea trying to pass for something else.

Less isn't more; just enough is more.

In an age of computer manipulation, surrealism has become banal, a shadow of its former self.

To design is to communicate clearly by whatever means you can control or master.

Certainty is a closing of the mind. To create something new you must have doubt.

The next time you see a 16-color, blind-embossed, gold-stamped, die-cut, elaborately folded and bound job, printed on handmade paper, see if it isn't a mediocre idea trying to pass for something else.

Computers are to design as microwaves are to cooking.