My idea is always to avoid nostalgia.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.

The fashion world is very active and generous, despite the fact that it is not very well respected - or at least not as much as it should be.

Daring to wear something different takes effort.

You need to have dignity towards how you are, how you dress, how you behave. Very important.

The only way to do something in depth is to work hard. The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.