The only way to do something in depth is to work hard. The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

The content could be done anyplace, but the real invention is the architecture. The architecture is the only work that really defines a new way of doing things. I think this point is fundamental.

The trouble is, most people are not so generous. Everybody wants love for themselves. I hear this all the time from the women I work with. I hear them say, "I want, I want." I never hear them saying what they want to give.

Girls throw away so much energy in this search for beauty and sexiness.

I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.

I like getting older and being the person who people ask for help.