If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroyingโor at least deconstructingโconventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichรฉs of beauty, but I want to tear them apart.
Miuccia PradaUgly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.
Miuccia PradaThe content could be done anyplace, but the real invention is the architecture. The architecture is the only work that really defines a new way of doing things. I think this point is fundamental.
Miuccia Prada