I respect my work. But also I think it's very superficial.

It's what I say all the time to my girls in the office here: The more they dress for sex, the less they will have love or sex.

Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?

We will always buy clothes because they let us live our dreams.

I don't want to say temporary, because temporary is such a trendy word.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

When I design and wonder what the point is, I think of someone having a bad time in their life. Maybe they are sad and they wake up and put on something I have made and it makes them feel just a bit better. So, in that sense, fashion is a little help in the life of a person. But only a little.