Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.

Daring to wear something different takes effort.

I like the irony in my work.

Prada is something that should be so mundane, like clothes.

I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.

My idea is always to avoid nostalgia.

What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.