It was important to me to change the narrative. It's important because it has an impact on everything you do. It doesn't matter who you are or what business you are running. You would always be seen as some African from the bush trying to run a bank. But we do these things successfully and we shouldn't be seen as second rate. That is the message that we are putting out there.
Mo AbuduThere aren't enough people in the media creation space. There aren't enough people making premium quality programming. That's how we change the narrative. Because there is a lot of bad African programming out there, and it is not helping matters.
Mo AbuduUnfortunately, we don't have a depth of African scriptwriters, so it's easier to Africanize something that already works. Local script writers are giving me James Bond budget scenes that I can't even produce.
Mo Abudu