Franz Kafka once said that happiness consists in having an ideal and not progressing towards it. If you did progress towards it, you'd be unhappy because you'd never be able to reach it. You can incrementally improve your life, but you never quite experience the glamour. You never quite get to your utopia, or whatever it is. And once you realize that you can be quite Buddhist about it, and say, "Well, okay, I'm just going to keep detached from it all."

Quantum physics says that there is an infinite number of possibilities and parallels to the one that we know, and every event is also played out in a parallel world. It's kind of a crazy idea, but someone called Saibal Mitra at the University of Amsterdam says that if you could back up your memory in case of a catastrophic event, you could actually revert to that back-up and find an alternative world in which the Earth didn't explode or collide with Mars.

If you're a poet and you're using rhyme, rhyme generates ideas. If you're a songwriter and you're using melody and words together, they bounce off each other in interesting ways that you couldn't get otherwise, because you do things unexpectedly.

Pablo Picasso said, "Art is the lie that tells the truth," and it's not a terribly radical statement. It's always been that you can tell truth through fiction. And this idea also comes from nuclear physics.

Design is interesting because it's utopian. Art is often a jaundiced commentary on contemporary life. Design is always about the future; it's always about something great and new that's come out that will make the future brighter. It has this weird 18th - century positivism about it.

When you tell filthy jokes as if they were all really serious, and happening all in the life of one family, it becomes a farcical situation. Imagine if you had a script that was imposed on your life - we all do in a certain way, from society, or family, the need to make money, biology, death. But you will have a certain latitude, or freedom, to read the script in your own way.

Every lie creates a parallel world.. a world in which it is true