Artists will come into my office and say, "I just came from another label and they said you're research guys, you're data guys." I don't know what that means. Everybody who says that is being naive.

What usually works: Simple sells. When you have to get out an encyclopedia and an Excel sheet to show somebody how much they make on a stream that comes by way of ad revenue, it gets a little complicated.

I consider myself the head coach whose job is to keep this winning team intact. I keep everybody focused and motivated.

Artists will come into my office and say, "I just came from another label and they said you're research guys, you're data guys." I don't know what that means. Everybody who says that is being naive.