Structure is what makes communication hang together. It's like the rails that a train runs on. Without them, things wouldn't move very far. If you only have time to do one thing in your presentation, make sure it has a clear and identifiable structure. Without this, you'll have no credibility. Once you've organized your ideas, if you step back and look at it, many times we've organized topics. We've strung together a structure with organized topics. At this point, change your topics into messages.
Nancy DuartePractice design, Not Decoration: Don't just make pretty talking points. Instead, display information in a way that makes complex information clear.
Nancy DuarteThe audience does not need to tune themselves to you - you need to tune your message to fit them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what's already there. Your audience will be significantly moved if you send a message that is tuned to their needs and desires. They might even quiver with enthusiasm and act in concert to create beautiful results.
Nancy DuarteSometimes all it takes is a kind word of encouragement to get your heroes back on the right path.
Nancy DuarteMy hope is that design thinking becomes an innovative discipline and not just the trend of the decade. As a nation and globally, we have some of the biggest problems to solve we have ever faced. We need innovative ways to solve our problems and communicating the solutions will be paramount. Original thinking, complex problem solving, and collaboration are all important skills for our future.
Nancy DuarteWhen someone says "that resonates with me" what they are saying is "I agree with you" or "I align with you." Once your ideas resonate with an audience, they will change. But, the only way to have true resonance is to understand the ones with whom you are trying to resonate. You need to spend time thinking about your audience. What unites them, what incites them? Think about your audience and what's on their mind before you begin building your presentation. It will help you identify beliefs and behavior in your audience that you can connect with. Resonate with.
Nancy DuarteEffective communication is fascinating to me yet bad communication is just as fascinating. There are lessons to be learned from both. I can't say I am a natural communicator, it's taken a lot of work to be able to develop content relevant to the audience and deliver it with credibility. My initial natural ability tended to be more around the visual display of information. For years I was more comfortable visualizing other people's great thinking. I preferred to be hidden behind the curtain than a thinker myself.
Nancy Duarte