Words that are carefully framed and spoken are the most powerful means of communication there is.
Nancy DuarteMost great leaders are also great communicators. Great leaders have learned how to persuade so their objectives can be reached. The most powerful device to persuade is story. Stating facts and figures is not memorable. Emotionally connecting your audience to your idea through story will move them.
Nancy DuarteSpending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
Nancy DuarteAll "bad" presentations struggle to keep the audience interested. The audience squirms wishing they could escape. The audience has given the presenter an hour of their life, so they want that hour to be useful. It's disrespectful of a presenter to not show up rehearsed and prepared with information and insights that will improve the lives of the audience in some way. Presenting will do only one of two things for you: it will either diminish your credibility or yield results. Most bad presentations hurt the presenter's credibility.
Nancy Duarte