I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

Information is shock resistance. Arm yourself.

That's what's happening now. The world is being held up a mirror: "All roads lead here. Do you like it?" A lot of people don't like it. A lot of people are saying, "Wait a minute, if our system can produce that, there's something wrong with this system." That opening is ours to seize. It matters how we name it: It's not called Donald Trump. It's called capitalism.

My favorite sign here says, "I care about you." In a culture that trains people to avoid each other's gaze, to say, "Let them die," that is a deeply radical statement.

It is eminently possible to have a market-based economy that requires no such brutality and demands no such ideological purity. A free market in consumer products can coexist with free public health care, with public schools, with a large segment of the economy -- like a national oil company -- held in state hands. It's equally possible to require corporations to pay decent wages, to respect the right of workers to form unions, and for governments to tax and redistribute wealth so that the sharp inequalities that mark the corporatist state are reduced. Markets need not be fundamentalist.

I do think that at this moment in late capitalism it is easier in our minds to imagine raising Florida 30 feet to escape the rising seas than it is to regulate capitalism to make it serve human beings.

Real climate solutions are ones that steer these interventions to systematically disperse and devolve power and control to the community level, whether through community-controlled renewable energy, local organic agriculture or transit systems genuinely accountable to their users.