I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

There are lots of incredible people who are working in very flawed structures that are designed to keep us apart, so we're going to have to figure this out. The first stage is just talking about it openly: We are all working within structures where there is a disincentive to do what we most need to do, which is come together. I don't know what the answer is but I definitely think that that first stage is just being honest about it and trying to speak about it in a way that is not just accusatory.

Our problem is that the climate crisis hatched in our laps at a moment in history when political and social conditions were uniquely hostile to a problem of this nature and magnitude-that moment being the tail end of the go-go '80s, the blastoff point for the crusade to spread deregulated capitalism around the world. Climate change is a collective problem demanding collective action the likes of which humanity has never actually accomplished. Yet it entered mainstream consciousness in the midst of an ideological war being waged on the very idea of the collective sphere.

Catching Trump out not paying his taxes, treating his employees like garbage - none of this sticks to him because that actually reinforces his power, power over other people, which is this specific kind of power that he's selling.

Regardless of the overall state of the economy, there is now a large enough elite made up of new multi-millionaires and billionaires for Wall Street to see the group as "superconsumers," able to carry consumer demand all on their own.

So the need for another economic model is urgent, and if the climate justice movement can show that responding to climate change is the best chance for a more just economic system.

We can save ourselves, but only if we let go of the myth of dominance and mastery and learn to work with nature.