I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Naomi KleinThe task is clear: to create a culture of caretaking in which no one and nowhere is thrown away, in which the inherent value of people and all life is foundational.
Naomi KleinWe can save ourselves, but only if we let go of the myth of dominance and mastery and learn to work with nature.
Naomi KleinIndeed the three policy pillars of the neoliberal age-privatization of the public sphere, deregulation of the corporate sector, and the lowering of income and corporate taxes, paid for with cuts to public spending-are each incompatible with many of the actions we must take to bring our emissions to safe levels.
Naomi KleinThe world now has a new kind of hero, one who listens more than speaks, who preaches in riddles not in certainties, a leader who doesn't show his face, who says his mask is really a mirror. And in the Zapatistas, we have not one dream of a revolution, but a dreaming revolution.
Naomi KleinA lot of people voted for Trump because of the promises he made around jobs. And so it's a failed political strategy if the goal actually is to get Trump impeached. Trump's not going to get impeached if he's still useful to the Republican party, and the only thing that makes him not useful to the Republican party is if his base turns on him. And that's not going to happen over Russia. That's going to happen over economic betrayal. But that's not going to happen if no one knows that it's happening.
Naomi KleinSo if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
Naomi Klein