I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Naomi KleinSo we are left with a stark choice: allow climate disruption to change everything about our world, or change pretty much everything about our economy to avoid that fate. But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us.
Naomi KleinThat's what's happening now. The world is being held up a mirror: "All roads lead here. Do you like it?" A lot of people don't like it. A lot of people are saying, "Wait a minute, if our system can produce that, there's something wrong with this system." That opening is ours to seize. It matters how we name it: It's not called Donald Trump. It's called capitalism.
Naomi Klein[On climate change:] What if it's all a hoax and we've created a better world for nothing?
Naomi KleinTrump walked into a media setting for which he was far better suited than the other contenders because he actually knows how to do reality TV and made them all look like pretenders. And I would argue that our news media has only gotten worse since Trump got in office. Trump is media crack. The ratings have never been higher. The reason CNN would run an hour of an empty podium waiting for him to show up during the campaign is because they were terrified if they turned away from Trump their rating would go down.
Naomi Klein