If this really is true, then greed really isn't good, after all. It really isn't the way to maximize the best possible outcome. We really do need to come together and act collectively. Government isn't always the problem. It's sometimes the solution. And, so their whole intellectual scaffolding collapses. So, they'd rather deny the science.
Naomi KleinI see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi KleinIt seems to me that our problem has a lot less to do with the mechanics of solar power than the politics of human powerโspecifically whether there can be a shift in who wields it, a shift away from corporations and toward communities, which in turn depends on whether or not the great many people who are getting a rotten deal under our current system can build a determined and diverse enough social force to change the balance of power.
Naomi KleinThe task is clear: to create a culture of caretaking in which no one and nowhere is thrown away, in which the inherent value of people and all life is foundational.
Naomi Klein