GLHR... has used Greenpeace-style media antics to draw more public attention to the plight of sweatshop workers than the multimillion - dollar international trade union movement has achieved in almost a century.

GLHR... has used Greenpeace-style media antics to draw more public attention to the plight of sweatshop workers than the multimillion - dollar international trade union movement has achieved in almost a century.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

Ever since Steve Bannon was demoted, and drama started playing out between Bannon and Jared Kushner and the firing of Comey and "Is he going to get impeached?" we have been trapped in a classic Survivor reality TV show, like, "Who's going to get voted off the island?" And this has every single news show enjoying ratings never seen before. And it physically pains them to talk about the stakes of this administration, whether it's health care or climate change or the deregulation of the financial sector or social security. None of it can compete with this reality show.

You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.

It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.

The task is clear: to create a culture of caretaking in which no one and nowhere is thrown away, in which the inherent value of people and all life is foundational.