I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi KleinIt (the Chinese move to embrace capitalism in 1989) is a mirror of the corporatist state first pioneered in Chile under Pinochet: a revolving door between corporate and political elites who combine their power to eliminate workers as an organized political force. The creation of today's market society was not the result of a sequence of spontaneous events but rather of state interference and violence.
Naomi KleinIt is our great collective misfortune that the scientific community made its decisive diagnosis of the climate threat at the precise moment when an elite minority was enjoying more unfettered political, cultural, and intellectual power than at any point since the 1920s.
Naomi KleinThere is plenty of room to make a profit in a zero-carbon economy; but the profit motive is not going to be the midwife for that great transformation.
Naomi KleinTrump walked into a media setting for which he was far better suited than the other contenders because he actually knows how to do reality TV and made them all look like pretenders. And I would argue that our news media has only gotten worse since Trump got in office. Trump is media crack. The ratings have never been higher. The reason CNN would run an hour of an empty podium waiting for him to show up during the campaign is because they were terrified if they turned away from Trump their rating would go down.
Naomi Klein