The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.
Naomi WolfThe surgeons are playing on the myth's double standard for the function of the body. A man's thigh is for walking, but a woman's is for walking and looking "beautiful." If women can walk but believe our limbs look wrong, we feel that our bodies cannot do what they are meant to do; we feel as genuinely deformed and disabled as the unwilling Victorian hypochondriac felt ill.
Naomi WolfPain is real when you get other people to believe in it. If no one believes in it but you, your pain is madness or hysteria or your own unfeminine inadequacy. Women have learned to submit to pain by hearing authority figures - doctors, priests, psychiatrists - tell us that what we feel is not pain.
Naomi WolfModern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines. The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.
Naomi WolfIt is important to distinguish between the power of the internet to make the great change it can, and the limits and vulnerabilities of that change without real-time political mobilization deployed globally to protect those who venture out, especially in closed societies, into the heady new vistas it offers.
Naomi Wolf