The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, until they attain their goal. These few are the Fords, Carnegies, Rockefellers, and Edisons. There may be no heroic connotation to the word persistence, but the quality is to the character of man what carbon is to steel.

The subconscious mind will translate into its physical equivalent a thought impulse of a negative or destructive nature, just as readily as it will act upon thought impulses of a positive or constructive nature. This accounts for the strange phenomenon which so many millions of people experience, referred to as "misfortune" or "bad luck."

Quick riches are more dangerous than poverty.

You are fortunate if you have learned the difference between temporary defeat and failure, more fortunate still if you have learned the truth that the very seed of success is dormant in every defeat that you experience.

We are the masters of our fate, the captains of our souls, because we have the power to control our thoughts.

A master salesman is one who takes the offensive and never the defensive sale of an argument, if argument arises.

Lack of loyalty is one of the major causes of failure in every walk of life