I think you gotta always do things that keep you excited in an [rap music] industry that's so bullshit. When you know that you have so much energy and so much to give, it would be a shame if the facilitators of that aren't enthusiastic about you doing it, because you've been doing it for so long. So you just gotta figure out ways in this insane business to keep it fresh.
NasBusiness, endorsements and things of that nature, I got into it kinda naturally. Those ventures materialised as a direct result of things that I was actually doing; all the partnerships have been organic and not necessarily etched out plans for monetary gain.
NasSunlight and seeing something that was a thought become a thing and materialize - that makes me come alive.
Nas