Business, endorsements and things of that nature, I got into it kinda naturally. Those ventures materialised as a direct result of things that I was actually doing; all the partnerships have been organic and not necessarily etched out plans for monetary gain.
NasPeople have stopped battling in hip hop, in the primitive sense, and the focus of the competitive element has shifted to the music. It's less about bragging and more about being the best lyrically and poetically.
Nas