Business, endorsements and things of that nature, I got into it kinda naturally. Those ventures materialised as a direct result of things that I was actually doing; all the partnerships have been organic and not necessarily etched out plans for monetary gain.

Hip-hop is really standoffish. It's really competitive and it's really about who's number one all the time. Sometimes it gets out of hand.

I think more people want to be rappers than anything else.

I want to hear the artist. I want to hear them give me something that I can relate to, other than the fact that everything's about bragging.

I talk about Africa and its meaning, being the birthplace of man and all that great history that's been erased and even hidden. I think it's my duty to be proud and to bring about the conversation that allows us to talk about the great history of my people.

I love the art world, I love art galleries, I love what it means - I love art.

I want to sound like an instrument. I want my voice and my words to marry the beat. I go with the rhythm of it and the words start to come to my mind and those words could be based on things that's been on my mind for the past year, the past month, the past week, whatever; I write it.