Part of creating the future is to follow this consumer. Women are working; we've moved the store to the desk. Now though, she's is in the back of a cab with her iPhone or her iPad, she's tweeting an outfit that her friend is wearing and desperately trying to find out where she got her shoes online.

British fashion is a serious business. The British fashion industry is worth £21bn to the U.K. economy and employs 819,000 people across the country.

Having the positive belief that it will all be O.K. just means that you hustle and make it work because failure is not even an option in your own mind.

I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

Only twice I let people talk me out of good ideas.

I don't have a mentor in the strict definition. I take as much advice and inspiration as I can from the people I am close to.