specialize in small cast/single reader long fiction so I only compete against other podcasts of novels in that form.
I had to decide if I wanted to be known as a writer or a reader. I chose writer.
I can write three novels in the time it takes to write one novella. I'm probably not going to go with that form again.
Ignore the trade-pub narratives about how little success indies enjoy.
Stop aspiring. Start doing.
I credit Podiobooks and the free audio podcasts for helping me develop the audience I needed when I started selling my books in text forms.