If your kitchen smells good, your food lost something.

Words can hurt you. In the larger world, it frames how people think about you, and it can hurt you in lots of little, subtle ways.

Regardless of how it's done, transaction costs will continue to plummet as computers get more powerful. Low transaction costs are a wonderful thing if you're in the transaction business. They're wonderful for consumers too, making it cheaper and easier to buy things and creating new things to buy.

Don't let the secret recipe die with the inventor.

There's no way I'm going to stand up for bad ingredients. We love seasonal ingredients. It's a false dichotomy to say that modern cooking is at odds with that, but some people want to have a great ingredient and no technique.

I was good at math and science, and I got lots of degrees in lots of things, but in a parallel universe, I probably became a chef.

If people don't find what you are doing threatening, then it is probably not very important.