Within NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine.

Chefs think about what it's like to make food. Being a scientist in the kitchen is about asking why something works, and how it works.

Software-industry battles are fought by highly paid and out-of-shape nerds furiously pounding computer keyboards while they guzzle diet Coke. The stakes aren't very dramatic. Life? Liberty? The pursuit of happiness? Nope, it's about stock options.

If people don't get paid for their inventions, that's not a good thing. In the case of many patents, there are people who aren't in a position to take them to the next level. If you don't enforce your rights, no one is going to enforce them for you.

When I was about nine years old, I announced to my mother that I was going to cook Thanksgiving dinner. And I went to the library and got this whole pile of books. I'd love to say it all turned out great. It didn't. But, sort of, from that point on, whenever there was serious cooking at home, I was the one who did it.

Intellectual Ventures is a company that invests in invention.

Movies such as 'Citizen Kane' and 'The Front Page' portrayed an era when driven newspapermen would do anything to get a story. The U.K.'s rough-and-tumble Fleet Street remains something of a throwback to that era, as demonstrated by the recent phone-hacking scandal - which led to the demise of yet another century-old paper, the 'News of the World.'