If I was one of the leaders...if I was just a leader of one of these studios what I would do is I would go to all my cohorts who run other studios and say let's make a deal. Let's each of us make three 3D movies a year or whatever the number is. Let's not take every movie and make it a 3D movie. Let's take our three tentpoles or whatever movie it is so you have a specialness to it.
Neal H. MoritzI think 3D is a great innovation for the film business. But I hope it's not the thing that kills the golden egg because what's happening now is every movie there's pressure from the studio to turn it into a 3D movie.
Neal H. MoritzI think that when audiences find a movie that they don't expect to like, it adds great word of mouth.
Neal H. MoritzI think that everybody, even if they had the best high school experience, there was something about high school. Whether you dropped a pass, or whether you flunked the test, or you didn't go to the prom.
Neal H. MoritzIf anybody would have told me I'd be making number seven Fast & Furious, I would have said, "You're crazy."
Neal H. MoritzWhat I think is so special about "Goosebumps" [movie] is it kind of a badge of courage for kids. They're scared and then they get through it and they're so proud of themselves that they made it through.
Neal H. MoritzSo what'll happen is there'll be some very good cinema experiences are going to see 3D where you have to pay more. And there'll be some bad experiences of going to see movies in 3D. And I just hope that this kind of gold rush mentality doesn't kill what could actually be something that really, really benefits the industry.
Neal H. Moritz