That's the point, to get the people who wouldn't otherwise think to eavesdrop on a conversation that involves science.

If an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader.

We are star dust in the highest exalted way, called by the universe, reaching out to the universe

Great scientific minds, from Claudius Ptolemy of the second century to Isaac Newton of the seventeenth, invested their formidable intellects in attempts to deduce the nature of the universe from the statements and philosophies contained in religious writings.... Had any of these efforts worked, science and religion today might be one and the same. But they are not.

Something bad happened on both Mars with its dried-up watercourses and Venus with its runaway greenhouse effect. Could something bad happen on Earth too? Our species currently turns row upon row of environmental knobs, without much regard to long-term consequences.

Pop culture is the scaffold we all carry around with us.

I think science has a better story to tell than anyone else has been able to tell and that's because it's based on the rigorous winnowing that science and scientists are always doing in order to find out what's really happening. I think it's really good to encourage generally our ability to tell stories and that's a great skill that we come by naturally, so I'm excited about that.