Have you thought about what it means to be a god?" asked the man. He had a beard and a baseball cap. "It means you give up your mortal existence to become a meme: something that lives forever in people's minds, like the tune of a nursery rhyme. It means that everyone gets to re-create you in their own minds. You barely have your own identity any more. Instead, you're a thousand aspects of what people need you to be. And everyone wants something different from you. Nothing is fixed, nothing is stable.
Neil GaimanPeople believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghost, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.
Neil GaimanPeople ask me what my predictions are for publishing and how digital is changing things and I tell them my only real prediction is that is it's all changing. Amazon, Google and all of those things probably aren't the enemy. The enemy right now is simply refusing to understand that the world is changing.
Neil Gaiman