Continuity isn't actually something that I ever worry about. You use it where you need to, and you don't use it where you don't need to.

Death and Famine and War and Pollution continued biking towards Tadfield. And Grievous Bodily Harm, Cruelty To Animals, Things Not Working Properly Even After You've Given Them A Good Thumping but secretly No Alcohol Lager, and Really Cool People travelled with them.

Nobody looks like what they really are on the inside. You don’t. I don’t. People are much more complicated than that. It’s true of everybody.

How do I know you'll keep your word?" asked Coraline. "I swear it," said the other mother. "I swear it on my own mother's grave." "Does she have a grave?" asked Coraline. "Oh yes," said the other mother. "I put her in there myself. And when I found her trying to crawl out, I put her back.

Start telling the stories that only you can tell, because there'll always be better writers than you and there'll always be smarter writers than you. There will always be people who are much better at doing this or doing that - but you are the only you.

October knew, of course, that the action of turning a page, of ending a chapter or of shutting a book, did not end a tale. Having admitted that, he would also avow that happy endings were never difficult to find: "It is simply a matter," he explained to April, "of finding a sunny place in a garden, where the light is golden and the grass is soft; somewhere to rest, to stop reading, and to be content.

The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.