If you cared enough about your characters, what happened to them was interesting... it's important to care about them, about who they are and what they do...I don't really care whose side they are on, and they can be monstrous on the outside or, worse, on the inside, but you still have to want to spend time with them.
Neil GaimanWith pornography, if you don't get hard or wet, depending on your gender, it didn't work. With humour, if you don't laugh it didn't work. And with horror, if you don't get scared or haunted, depending on what it's trying to do, it didn't work. I'm fascinated by those three categories.
Neil Gaiman