But it is much later in the game now, and ignorance of the score is inexcusable. To be unaware that a technology comes equipped with a program for social change, to maintain that technology is neutral, to make the assumption that technology is always a friend to culture is, at this late hour, stupidity plain and simple.

Embedded in every technology there is a powerful idea, sometimes two or three powerful ideas. Like language itself, a technology predisposes us to favor and value certain perspectives and accomplishments and to subordinate others. Every technology has a philosophy, which is given expression in how the technology makes people use their minds, in how it codifies the world, in which of our senses it amplifies, in which of our emotional and intellectual tendencies it disregards.

Watching television requires no skills and develops no skills. That is why there is no such thing as remedial television-watching.

What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.

Everything we know has its origins in questions. Questions, we might say, are the principal intellectual instruments available to human beings.

America was founded by intellectuals, a rare occurrence in the history of modern nations We might even say that America was founded by intellectuals, from which it has taken us two centuries and a communications revolution to recover.

Cyberspace' is a metaphorical idea which is supposed to be the space where your consciousness is located when you're using computer technology on the Internet, for example, and I'm not entirely sure it's such a useful term, but I think that's what most people mean by it.