The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

Television is a non graded curriculum and excludes no viewer for any reason, at any time. In other words, in doing away wtih the idea of sequenece and continuity in education, television undermines the idea that sequence and continuity have anything to do with thought itself.

. . . Americans are the best entertained and quite likely the least well-informed people in the Western world.

If students get a sound education in the history, social effects and psychological biases of technology, they may grow to be adults who use technology rather than be used by it.

By itself photography cannot deal with the unseen, the remote, the internal, the abstract, it does not speak of Man, only of a man ; not of Tree, only a tree.

In Russia, writers with serious grievances are arrested, while in America they are merely featured on television talk shows, where all that is arrested is their development.

The making of adaptable, curious, open, questioning people has nothing to do with vocational training and everything to do with humanistic and scientific studies.