The television commercial is not at all about the character of products to be consumed. It is about the character of the consumers of products. (128)

[It] is not that television is entertaining but that it has made entertainment itself the natural format for the representation of all experience. […] The problem is not that television presents us with entertaining subject matter but that all subject matter is presented as entertaining. (87)

If we may say that the Age of Andrew Jackson took political life out of the hands of aristocrats and turned it over to the masses, then we may say, with equal justification, that the Age of Television has taken politics away from the adult mind altogether.

People like ourselves may see nothing wondrous in writing, but our anthropologists know how strange and magical it appears to a purely oral people - a conversation with no one and yet with everyone. What could be stranger than the silence one encounters when addressing a question to a text? What could be more metaphysically puzzling than addressing an unseen audience, as every writer of books must do? And correcting oneself because one knows that an unknown reader will disapprove or misunderstand?

By itself photography cannot deal with the unseen, the remote, the internal, the abstract, it does not speak of Man, only of a man ; not of Tree, only a tree.

Children are the living messages we send to a time we will not see. From a biological point of view it is inconceivable that any culture will forget that it needs to reproduce itself. But it is quite possible for a culture to exist without a social idea of children. Unlike infancy, childhood is a social artifact, not a biological category.

. . . Americans are the best entertained and quite likely the least well-informed people in the Western world.