He was telling the students about the hypnotic technique of using quotes in a conversation. An idea is more palatable ... if it comes from someone else. The unconscious thinks in terms of content and structure. If you introduce a pattern with the words, 'My friend was telling me,' the critical part of her mind shuts off.
Neil StraussA lot of guys are very intimidated by an attractive woman, and they dehumanise her because our culture perceives beautiful women as commodities. But I think if you're able walk up to a person and get to know them, and you see their flaws and their impurities, and realise that they're like you, then you can humanise them again.
Neil StraussTrue endurance, I think, comes from the inside. It comes from motivation and belief in what you're doing.
Neil Strauss