I can't understand marketing. I think it's because I never looked at what I do as a job. I've rebelled against that and I will continue to.

When you're too concerned about branding, you're restricting yourself.

I'm having a lot more fun living life. My new motto is "plerking" - I play and work at the same time.

I'm like a bird, I'll only fly away...

It was summertime and I was in The Azores, hanging around the small village my parents are from. I was looking out on this very rural setting, on a road going up a hill. There was an old man coming down the hill with a pitchfork on his shoulder. He was wearing gum boots, work pants - and a Coca-Cola T-shirt. I saw that and thought, That's my album!

We may look great on Instagram, but we're still lonely and depressed and anxiety-ridden. I hope, for the sake of our future generations, that our moral compass stays intact.

You can have the best of intentions and think you're doing the right thing but you fall down when you're going against your own instinct.