A prince must be prudent enough to know how to escape the bad reputation of those vices that would lose the state for him, and must protect himself from those that will not lose it for him, if this is possible; but if he cannot, he need not concern himself unduly if he ignores these less serious vices.
Niccolo MachiavelliAnd above all you ought to guard against leading an army to fight which is afraid or which is not confident of victory. For the greatest sign of an impending loss is when one does not believe one can win.
Niccolo MachiavelliGod and nature have thrown all human fortunes into the midst of mankind; and they are thus attainable rather by rapine than by industry, by wicked actions rather than by good. Hence it is that men feed upon each other, and those who cannot defend themselves must be worried.
Niccolo MachiavelliOne man should not be afraid of improving his posessions, lest they be taken away from him, or another deterred by high taxes from starting a new business. Rather, the Prince should be ready to reward men who want to do these things and those who endeavour in any way to increase the prosperity of their city or their state.
Niccolo Machiavelli